TELIA EESTI
A case study on an Estonian mobile company Telia, where I researched a page with poor UX and redesigned it to improve usability and overall user experience.
CASESTUDY
UX / UI
01
What I Noticed
Even though the overall website had solid UX and UI, one section stood out as needing improvement. The content was simply stacked on top of itself with no visual cues or categorization, making it hard to scan or engage with.
02
Outside Perspective
I asked a few people to scan the page and share what they thought the problems were. My goal was to gather additional feedback from people with no UX background to see how they experienced the page.
Lack of Structure
There was no clear categorization or hierarchy - users couldn’t easily distinguish between related pieces of information.
Too much content
The section displayed too much information stacked on top of each other, making it hard to scan or prioritize what’s important.
Poor navigation
Users had trouble finding what they were looking for because there were no guiding elements or clear entry points to the content.
Lack of Appeal
With no visuals, icons, or interactive elements, the page felt flat and uninviting, leading to less user interest.
02
Identified problems
I combined the feedback from testing with my own observations and clustered them to highlight the main issues.
03
Solution
I reorganized the content into three main categories with subcategories, using visual cards with icons to make it easier to scan and more engaging. This reduced cognitive load from a UX perspective while adding hierarchy and visual appeal from a UI perspective.
03
Clear Structure
The content is reorganized into three main categories with subcategories, making it easier for users to scan and find what they need.
03
Engaging UI
Icons and card layouts guide the user’s eye, making the experience more intuitive and inviting.
Feedback from users
I tested the improved version of the page with a few people, and the time it took them to reach the given point was noticeably shorter compared to the first tests. The feedback was very positive - participants described it as “visually appealing” and said they preferred this version.
