Redesigned the homepage with a more futuristic feel to match the website’s purpose—sharing info about Blue Origin’s rockets. I went with a dark background and a bold, vibrant blue to make the design pop, and added a rotating planet for an extra touch of motion and atmosphere.
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improved
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ORBITRON
Orbitron
SF PRO DISPLAY
SF Pro Display
An improved 3D model of the rocket, highlighting features such as the number of successful trips it has made, with a clear call-to-action linking to a page with more information.
The original site lacked engagement in this section, relying only on plain text and static images without connecting them. It was also missing a strong, cohesive color combination.
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Redesigned the News section by making an inviting photo the main focal point, instead of making users scroll through multiple stories to find something interesting.
In UI, the cover image is just as important as a book cover—it’s what draws people in first.
BLUE ORIGIN
WEBSITE REDESIGN
UI DESIGN
A self-initiated project to redesign Blue Origin’s homepage, focused on improving the user experience by making it more visually engaging and aligned with the theme. I also created a motion graphic in After Effects to bring the design to life.
PURPOSE OF DESIGNS
Sticking with the futuristic theme, I designed a visual journey that shows what a trip into space looks like, using details and info provided on the website. A visual overview makes it easier for people to understand and stay engaged, compared to just reading plain text.
BLUE ORIGIN
FOR THE BENEFIT OF EARTH
improved logo
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